4 things to do this fortnight
1. Summary of codes and conventions.
Think about what you identified in your textual analyses, 1,2 and 3. What conventions did you identify and what will you want to use in your product?
eg a print magazine has a large masthead. An online magazine uses a consistent colour scheme to create brand identity.
Bullet points of what you have found out and which conventions you are going to copy.
What brand identity/house style will you adopt?
2. Audience Profile
This will look like a fact file on an ideal reader who will have a 'preferred reading' (Stuart Hall) of your product. I have given you the NME one as an example but remember this is professional, I am not expecting yours to be of this standard. You can look at the advertising pages on existing magazines to find their examples of audience or reader profiles, have a look here
for instance at the kind of information they find out about their readers. You don't have to be this detailed however.
TI Media Official Website|advertise|print
TI Media Print: What You Need to Know. ROI: Demonstrated sales uplift and quantifiable ROI, delivering £3.34 of sales generated for every £1 spent. Everywhere: Over 22 million adults in the UK read a TI Media print brand Buying power:: We reach the primary purchase decision makers - 3 in 4 of our print readers are the main household shopper.They spend:
www.ti-media.com
You should include;
Who is your target audience, what are they into? How would they use your product?
age, gender
demographic/psychographic
what do they enjoy doing?
what do they spend their money and time on?
You can lay it out however you like as long as it fits on your powerpoint slide. You could use this format that 'Celebs now' have used in their 'Brand buzz' https://www.ti-media.com/brands/now/
TI Media Official Website|celebsnow
3. Start sketching out how you would like your product to look. the format of this will depend on which brief you have chosen.
flatplans- a basic sketch of how you would like your print or web design to look- this helps your models know how to pose and helps you know where to position them.
Storyboards- these are used for moving images.
You can download templates for these- six on a
Page works best
Copy- for the print and web briefs you have to
4. Quiz on the chapter in the text book on the IT Crowd and Friends
This will be done online on Monday 11th May at 11am. I need you all to do it at the same time please so email me before hand if you force any difficulty with this. Would you like me to set up a Team meeting beforehand? Please reply yes or no by Thursday please.
1. Summary of codes and conventions.
Think about what you identified in your textual analyses, 1,2 and 3. What conventions did you identify and what will you want to use in your product?
eg a print magazine has a large masthead. An online magazine uses a consistent colour scheme to create brand identity.
Bullet points of what you have found out and which conventions you are going to copy.
What brand identity/house style will you adopt?
2. Audience Profile
This will look like a fact file on an ideal reader who will have a 'preferred reading' (Stuart Hall) of your product. I have given you the NME one as an example but remember this is professional, I am not expecting yours to be of this standard. You can look at the advertising pages on existing magazines to find their examples of audience or reader profiles, have a look here
for instance at the kind of information they find out about their readers. You don't have to be this detailed however. TI Media Official Website|advertise|print
TI Media Print: What You Need to Know. ROI: Demonstrated sales uplift and quantifiable ROI, delivering £3.34 of sales generated for every £1 spent. Everywhere: Over 22 million adults in the UK read a TI Media print brand Buying power:: We reach the primary purchase decision makers - 3 in 4 of our print readers are the main household shopper.They spend:
www.ti-media.com
You should include;
Who is your target audience, what are they into? How would they use your product?
age, gender
demographic/psychographic
what do they enjoy doing?
what do they spend their money and time on?
You can lay it out however you like as long as it fits on your powerpoint slide. You could use this format that 'Celebs now' have used in their 'Brand buzz' https://www.ti-media.com/brands/now/
TI Media Official Website|celebsnow
3. Start sketching out how you would like your product to look. the format of this will depend on which brief you have chosen.
flatplans- a basic sketch of how you would like your print or web design to look- this helps your models know how to pose and helps you know where to position them.
Storyboards- these are used for moving images.
You can download templates for these- six on a
Page works best
Copy- for the print and web briefs you have to
4. Quiz on the chapter in the text book on the IT Crowd and Friends
This will be done online on Monday 11th May at 11am. I need you all to do it at the same time please so email me before hand if you force any difficulty with this. Would you like me to set up a Team meeting beforehand? Please reply yes or no by Thursday please.
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